When the record turns out to be as big as, that’s a great feeling. I like to make music from a personal standpoint, and the music that feels good to me, and when the music becomes big, it’s even better because it’s an even more organic feeling than when you, like, tried to make the hit record. Me and my producer Ben Billions were trying to create a song that when it comes on, people immediately feel good, feel like partying, which we call a vibe. Yo Gotti’s Down In The DM, a story of smartphone-aided flirtation, recently hit Number One on Billboard’s Mainstream R&B/Hip-Hop chart.The song’s ascent is remarkable considering that.

Roughly one year since joining the Roc Nation family - at a time when hip-hop is bigger than ever - Gotti credits phone calls with JAY-Z for keeping him on his game (“he’s a real big homie”), touts an ever-growing jewelry collection (“D-R-I-P-P-I-N-G”) and is prepping a collab with breakout rap queen Cardi B.īelow, Gotti explains the idea behind “Juice,” how Roc Nation is changing his career and why hip-hop will only grow more popular in 2018.

Yo Gotti Talks New TIDAL Documentary and Releasing His Latest Studio Album, 'I Still Am'

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